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The scorecards are in

Client reviews

Todd Sorrel

Our search for answers was complete when we met Ryan and Fringe. Ryan dug right into understanding our business, and in fact, we gave Ryan direct access to our clients–the end users. They were flattered to have us implement their feedback and recommendations. Since our new launch, the rave reviews are piling up fast, and we’re seeing our profits do the same. We owe Fringe a debt of gratitude.

Todd Sorrel

Owner & President @ Select Premium

Our website, before Fringe came to the rescue, was boring, tired, and just plain uninteresting. We needed help in a big way and I mean everything: new pics, new copy, new functionality, new social media exposure, and also a completely new SEO strategy. All of this was sub-par and we knew it–life before fringe was colorless.

The ball exited the ballpark quickly for us in working with Ryan.

Early on I had two objections. One was that Fringe was a new company and that Ryan couldn’t deliver all the needs we had. I’ve worked with young companies before and it’s always been the same–over promise, under deliver–but that wasn’t the case with Fringe. The ball exited the ballpark quickly for us in working with Ryan. We knew we were a perfect fit when he gave us a questionnaire to complete first. This told me he was serious about our needs and he was serious about understanding our business, which leads me to my next concern. My second concern was that this project would be a transaction for Fringe, and we’d be forgotten as soon as our check was cashed. Again, my worry was squelched quickly with the continuous follow up and even post project services offered by Fringe.

Working with Fringe was a superb experience, honestly, I learned a ton.

Fully explain your fears to Ryan about web design. The thing that impressed me was if he didn’t immediately know the answer, he wasn’t afraid to say so and then go find it. I would tell any friend to call Ryan and have a candid conversation about your needs.

Working with Fringe was a superb experience, honestly, I learned a ton. I learned about SEO, web presence compared to my competition, and how my marketing efforts were to dovetail with my online message. The communication with Fringe was excellent. Nothing fell off the table, so to speak, throughout the project, and Ryan was about as genuine as they come. We could tell that he truly cared about us and our business. I’ve been a part of many business projects, but working with Fringe ranks as my best experience.

We could tell that he truly cared about us and our business.

The only delay in the project was due to me holding up the timeline, but Ryan forgives me!

Ryan gave us new life and helped us boost our relationships with our clients! In a tough year with not much to differentiate one company to the next, we desperately needed an edge over the competition. For us it meant one thing, we needed to capture our client’s attention online (our point of sale) and deliver a ‘Wow’ experience.

Our search for answers was complete when we met Ryan and Fringe.

We needed an SEO strategy, a new web presence to match our marketing efforts, easier navigation, and most of all we needed someone we could trust. Our search for answers was complete when we met Ryan and Fringe. Ryan dug right into understanding our business, and in fact, we gave Ryan direct access to our clients–the end users. They were flattered to have us implement their feedback and recommendations. Since our new launch, the rave reviews are piling up fast, and we’re seeing our profits do the same. We owe Fringe a debt of gratitude.

Ashley Seddon

It is difficult to find a good developer to work with, and working with Ryan was like having another member of the team, during the duration of this project. I appreciate that he made himself accessible in case I had any questions (which I frequently did) about the technical details regarding how the design and functionality could be most effective and what options we had for certain features.

Ashley Seddon

Solutions Associate @ Pinnacle AIS

In the past, the web developers I worked with took a more hands-off approach. While in the end, they delivered what was expected, there was very little communication throughout the process. Even if the developer allowed the marketing and design departments to develop concept and content with minimal limitations, effective communication was not present which lead to hiccups in the project that could have been prevented. I appreciated the weekly meetings, and even more frequent updates with what was going on. As I tend to take a hands-on approach to everything that I do, Fringe was a good fit for us.

Working with Ryan was like having another member of the team…

Initially, I was concerned about finding a developer who would be a good fit for Pinnacle and who could produce the specific results we were looking for. Our company, and our marketing department in particular, often knows exactly what it is that we want, and it is sometimes hard to find someone who is willing to be flexible to fit our needs. From the outset, Ryan was willing to work with all of our requirements for our website, and continued to be flexible with us as the project, and our needs, evolved.

Ryan’s hands-on approach was carried on for the duration of the project…

It is difficult to find a good developer to work with, and working with Ryan was like having another member of the team, during the duration of this project. I appreciate that he made himself accessible in case I had any questions (which I frequently did) about the technical details regarding how the design and functionality could be most effective, what options we had for certain features, etc.

The decision to choose Fringe for our website development needs was a favorable one. At the outset of the project, Ryan took care in understanding our company, our target markets, and our objectives for the site before developing the project plan. Taking the time to do this research at the beginning was critical to the success and effectiveness of our project.

Ryan demonstrated a real commitment to us as a client…

I was happy to see that Ryan’s hands-on approach was carried on for the duration of the project, showing a real commitment to providing our company with the best result possible. Ryan demonstrated a real commitment to us as a client by providing frequent updates and meeting deadlines as scheduled. In addition, Ryan made himself very available if at any point we had any questions or concerns.

I feel that we achieved a better end result than we would have with another company. Ryan was very knowledgeable and was able to recommend effective solutions for our unique challenges that we never would have thought of. Overall, we were pleased with the results at the end of the project, and I would refer Ryan to others who are looking for help with their website design needs in the future.

Ryan made himself very available if at any point we had any questions or concerns.

Overall, our experience was an extremely positive one. We made a very effective team and I enjoyed learning a little bit about WordPress and web development with Ryan. He has a lot to offer, and I wish him the very best!

Bristol Myers

If you’re trying to run a small business and you’re on the fence about whether you need a website in this day and age, there’s nothing I can say to help you. But if you have a website, and if you want to maximize its value, you need a professional like Ryan. You’re just not going to get the results you want playing around with GoDaddy templates in your free time.

Bristol Myers

Attorney-at-Law @ Bristol Myers

I had only one site design done, before working with Ryan, by a large company that offers an array of information services to lawyers, and web design was just an add-on component to what that company is really known for. They were dry, formulaic and showed little concern for what I thought my site should contain.

Ryan was referred to me by one of my closest friends, so I really didn’t have any reservations about working with him.

As I learned from Ryan, your website is more about understanding your business and the image you want to portray than it is about writing computer code.

If you’re trying to run a small business and you’re on the fence about whether you need a website in this day and age, there’s nothing I can say to help you. But if you have a website, and if you want to maximize its value, you need a professional like Ryan. You’re just not going to get the results you want playing around with GoDaddy templates in your free time. And as I learned from Ryan, your website is more about understanding your business and the image you want to portray than it is about writing computer code.



I was highly impressed by Ryan’s insistence upon learning everything he could about the legal services industry in general, and about my law practice specifically. I learned a lot about law firm marketing that I didn’t know, thanks to Ryan’s research at the beginning of my project.

Ryan broke my project down into manageable pieces…

In a smaller law firm like mine, I wear a lot of hats besides being a lawyer to keep the practice running at top level. It’s easy to back-burner creative projects like a website redesign. Ryan broke my project down into manageable pieces, assigned me those items that needed my personal involvement, and checked in regularly to show how we were making constant progress.

I won’t consider making any changes to my website in the future without consulting Ryan first.

I won’t consider making any changes to my website in the future without consulting Ryan first. He’s a true professional who’s easy to work with too.

Anna Masters

I would recommend Ryan to other agencies in need of a freelance web developer. He was very timely and helpful when answering questions from the client. This made it easier for me to communicate feedback and revisions back to the clients.

Anna Masters

Project Manager @ Smith Brothers Agency

It was great working with Ryan on both the Explore Sewickley and Sewickley Space websites. Both sites had multiple rounds of revisions, but all revisions and requests were taken care of in a timely manner.

I would recommend Ryan to other agencies in need of a freelance web developer.

I would recommend Ryan to other agencies in need of a freelance web developer. He was very timely and helpful when answering questions from the client. This made it easier for me to communicate feedback and revisions back to the clients.

I also really appreciated him taking the time to review the CMS with the clients…

I also really appreciated him taking the time to review the CMS with the clients, as well as provide a document on how to use it.

Dr. Richard Lester

I would highly recommend Fringe as a way to establish some clear direction, strategically as well as functionally. Ryan was very attentive, clearly customer oriented, and delivered on time with precisely the product as envisioned. Even this early, we anticipate an increased web presence and ability to better brand and market our service offerings.

Dr. Richard Lester

Executive Director & Associate Professor @ Center for New Ventures and Entrepreneurship & Mays Business School, Texas A&M University

Prior to Fringe helping us with our design we had a fragmented strategy of how we were going to revamp our web presence. There was really no clear direction. We were also initially concerned since Fringe had physically relocated away from our location and that we were one of his early clients. I was reassured because I knew of Mr. Urban’s professionalism due to previous relationships through our Aggies in Business venture and because Mr. Urban was a student in one of my classes at Texas A&M University.

Ryan was very attentive, clearly customer oriented, and delivered on time…

I would highly recommend Fringe as a way to establish some clear direction, strategically as well as functionally. Ryan was very attentive, clearly customer oriented, and delivered on time with precisely the product as envisioned. Even this early, we anticipate an increased web presence and ability to better brand and market our service offerings.

If we ever need assistance in this regard again we will surely give him a call.

I am pleased to recommend Fringe and Mr. Ryan Urban for web development projects. His professionalism, timeliness, and client budget awareness was superb and if we ever need assistance in this regard again we will surely give him a call.

Dr. Gina Yannitell Reinhardt

Ryan is professional, prompt, and courteous. He is eager to work quickly and well, and to impress. He has your best interest in mind with whatever he produces for you. Thanks for everything, I really appreciate your work and the product!

Dr. Gina Yannitell Reinhardt

Assistant Professor @ Bush School of Government and Public Service

Ryan is professional, prompt, and courteous. He is eager to work quickly and well, and to impress. He has your best interest in mind with whatever he produces for you. Thanks for everything, I really appreciate your work and the product!

Ashley Crane

He was professional, timely and knowledgeable, and he provided a fantastic product that addressed our goals and concerns. His completed analysis, which included a new site structure and information architecture, provided for a seamless transition and we couldn’t be happier.

Ashley Crane

Assistant Director @ Center for New Ventures and Entrepreneurship, Texas A&M University

Ryan performed a website redesign and strategic analysis for us as we prepared to redesign and relocate our website. He was professional, timely and knowledgeable, and he provided a fantastic product that addressed our goals and concerns. His completed analysis, which included a new site structure and information architecture, provided for a seamless transition and we couldn’t be happier.